For media buyers
Bill client ad spend the right way.
Keep client ad spend separate, add your mark-up, keep it out of revenue, and see what you've fronted.
Kept out of your revenue. Flows through as a cost to pass on.
The problem
The way it works today
You put client ad spend on your card, then rebill it later. In the meantime, it makes your revenue look bigger than it is, muddles your profit, and quietly ties up your cash. Worse, the ad platforms charge you at odd times. Meta, for example, bills on thresholds, so one busy client can trigger eight to twelve charges in a month.
Sound familiar?
Meta ads · your card
- Charges this month
- ×11
- Odd hours
- 3 at 2am
- Whose money?
- yours, fronted
card_statement_jul.csv · a dozen more below
What Punctual does
Their spend, your margin, kept apart.
01
Keep ad spend separate
It flows through as a cost to pass on, not as your income.
A cost to pass on, never fake revenue
02
Add your mark-up
Set a mark-up per client, and Punctual bills the spend plus your margin, cleanly.
Set the mark-up once, per client · applied every time
03
See what you've fronted
Know exactly how much client ad spend you've paid for but not yet rebilled. That's your cash on the line, finally visible.
Fronted, not yet rebilled
S$9,000
Twelve charges. Zero muddle.
- 01Monday · A heavy campaign week: a dozen platform charges hit your card.
- 02Midweek · Punctual catches every one and keeps them out of your revenue.
- 03Thursday · The dashboard shows S$9,000 fronted and not yet rebilled.
- 04Friday · You invoice it today, spend plus your 15%, instead of finding out next month.
- Applicant
- Your business
- Profile
- Businesses that front client ad spend and want it clean, marked up, and visible.
- Assessment
- Proceed.
Start free
It's --:-- in Singapore.
Your books could be up to date by --.
Connect your accounts and see your own numbers the same day. Your card is not charged until day 30.
30 days free · Your data stays yours · Cancel anytime
Related: Client profitability · Bills & freelancers