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Punctual

True stories

Real founders. Real numbers. Learned the hard way.

True stories from business owners, and the simple habit that would have saved each of them. Every one is named and sourced, and retold with care.

Orders on the books, $2,000 in the bank, and wages due.
Kevin PlankFounder, Under ArmourThe habit that would have saved himKnow how many weeks of payroll your cash covers, and check that number more often than you check revenue. The moment worth acting on is while there are still weeks in it.Read the story
$77 million through the door. $21 million lost behind it.
Sophia AmorusoFounder, Nasty GalThe habit that would have caught itRead margin before revenue. A month where income rose and margin fell is a bad month, whatever the headline figure says.Read the story
One client was 40% of the business, and they gave us a fortnight.
Kara GoldinFounder, HintThe habit that manages the riskKnow what share of your income each client represents, and treat anything near a third as a risk to manage rather than a relationship to celebrate.Read Kara's story
I cooked for weeks, paid my staff myself, and was never paid.
Maryann RolleOwner, Exuma Point Bar and GrilleThe habit that prevents itTake a deposit before you start, and bill in stages as the work goes. Never carry a customer's project on your own account.Read the story
We hired for the company we expected to be, not the one we were.
Joel GascoigneCo-founder, BufferThe habit that would have saved himHire against demand that has already lasted, not against a good quarter. Check any hire against your cash cover before you make the offer.Read Joel's story

Quotes are careful retellings, and every article links its source

on time, every time

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